Janice Laraine

Janice Laraine is a brand strategist, storyteller, and experience designer redefining luxury through the lens of emotional hospitality. She’s the founder of MADM Co, a hospitality-focused studio helping boutique hotels, STR portfolios, and service-based visionaries build emotionally intelligent brands that resonate.
Her signature framework, Hospitality EQ, centers emotional intelligence as the true currency of trust in today’s guest and client journeys. Through keynote sessions, digital touchpoints, and story-driven design, Janice helps founders create experiences that feel intuitively aligned and impossible to forget. She is currently sharing her thought leadership on emotional hospitality across podcasts and events, including her upcoming session at the Independent Hotel Show in Miami.