Michael Dargie on Creative Strategy, Storytelling & Making Your Brand Unforgettable

In this episode, Shawn Soole sits down with Michael Dargie — branding strategist, creative thinker, and author of BrandJitsu — for a sharp, no-fluff conversation on how brands are really built, why most messaging fails, and how hospitality (and beyond) can stop chasing trends and start creating meaning.This episode is a deep dive into brand clarity, creative discipline, and strategic storytelling — with real-world applications for operators, founders, and creatives alike.🧠 What You’ll Learn• Michael’s path into branding and the philosophy behind BrandJitsu• Why most brands confuse noise with impact — and how to cut through• The difference between branding, marketing, and storytelling (and why it matters)• How creative constraints can actually unlock stronger brand identity• Live Q&A: applying BrandJitsu thinking to hospitality, personal brands, and businesses⏱ Timestamp Highlights (Approximate)• 00:02:30 – Michael’s background and the origin of BrandJitsu• 00:14:00 – Why most brands fail: clarity vs chaos• 00:28:00 – Creative discipline, constraints, and brand consistency• 00:42:30 – Live Q&A: applying branding frameworks to real businesses• 00:57:00+ – What strong brands get right — and where most go wrong🎯 Who It’s ForHospitality operators, founders, creatives, marketers, and leaders who want to build brands with intention, stop chasing applause, and create identities that actually resonate — internally and externally.✅ If You Loved This Episode• Hit Like• Subscribe and tap the 🔔 for more conversations on leadership, creativity, and brand strategy• Drop your favourite BrandJitsu insight or question in the comments• Share this episode with your team, creative partners, or anyone responsible for “the brand”