The Dead Rabbit Playbook: Jack McGarry on Vision, Systems, and Growth

In this live episode, Shawn Soole is joined by acclaimed bartender and entrepreneur Jack McGarry, co-founder of the world-renowned Dead Rabbit, to unpack what it really takes to build—and sustain—one of the world’s most celebrated bar brands. From Belfast to New York, Jack shares hard-won lessons on leadership, creativity, mental health, and legacy.

🧠 What You’ll Learn:

• Jack’s personal and professional journey from Ireland to global acclaim

• The vision and challenges behind launching Dead Rabbit

• How Irish culture and storytelling are at the core of his venues

• The evolution of bar leadership and creating a sustainable career

• Live Q&A with honest insights on ownership, burnout, and bouncing back

📌 Timestamp Highlights:

• 00:03:00 – Jack’s beginnings in hospitality and early mentors

• 00:16:00 – Opening Dead Rabbit and defining the mission

• 00:32:30 – Scaling vision without losing soul

• 00:47:45 – Audience questions: team culture, leadership, and resilience

• 01:05:00 – What’s next for Jack: Irish Exit, McGarry’s, and beyond

🎯 Who It’s For:
Bartenders, bar owners, hospitality leaders, and entrepreneurs seeking raw, practical insight into what it takes to lead with purpose, build enduring brands, and navigate the highs and lows of the industry.

🔗 Follow Jack McGarry:
Instagram: @jackmcgarry_

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