Turn & Burn Seminar: Turning Hospitality Burnout Into Build & Belong

In this special seminar recorded live at Portland Cocktail Week, Shawn Soole delivers one of his most personal and impactful talks: Turn & Burn to Build & Belong — a deep dive into the culture of hospitality, the burnout cycle, and how operators and bartenders can reclaim purpose, connection, and long-term belonging in this industry.

Drawing from decades of experience behind the bar, in management trenches, and in mentorship roles, Shawn breaks down how the industry got here, what needs to change, and how teams can build workplaces people want to stay in.

🧠 What You’ll Learn

• Why “turn & burn” culture became the norm — and why it’s no longer sustainable

• How to build belonging, identity, and community inside your venue

• Systems, training, and culture frameworks that reduce turnover and increase engagement

• What real leadership looks like in 2025: clarity, accountability, and daily habits

• How operators can create workplaces where people grow instead of grind

• Live Q&A insights from attendees at Portland Cocktail Week

⏱ Timestamp Highlights (Approximate)

• 00:02:15 – Opening: the reality of “turn & burn” and its impact on teams

• 00:11:40 – The psychology of belonging: why people stay (or leave)

• 00:24:00 – Building systems that support culture, not replace it

• 00:37:20 – Leadership in practice: accountability without intimidation

• 00:52:10 – Q&A: retention strategies, communication habits, and operator pitfalls

• 01:03:00+ – Closing: why belonging is the future of hospitality

🎯 Who It’s For

Bar managers, operators, owners, bartenders, educators, and hospitality leaders who want to build teams that stay, grow, and belong — not just survive the shift.

✅ If This Seminar Resonated With You

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