In this episode, Shawn Soole sits down with Jean-Marc Baketel Dykes, the creative force behind Imbiblia, to talk about the intersection of storytelling, hospitality, and immersive dining experiences.

We dive deep into:

Jean-Marc’s unique journey through the worlds of performance and service

How Imbiblia is redefining what it means to "dine with purpose"

The challenges of building truly experiential pop-ups

Creative collaboration, leadership, and the future of hospitality events

This is a must-watch for bartenders, restaurateurs, creatives, and anyone looking to break the mold in food and beverage.

📌 Key Topics:

00:02:35 — Jean-Marc’s background in theatre & service

00:10:50 — The origins and ethos of Imbiblia

00:22:00 — Designing sensory experiences with intention

00:38:45 — Business lessons from immersive hospitality

00:50:10 — What's next for Jean-Marc & Imbiblia

👉 If you enjoyed this episode, hit Like, Subscribe, and drop a comment with your favourite takeaway.

🔗 Follow Jean-Marc & Imbiblia:
Instagram: @imbiblia
Website: www.imbiblia.com

🎙️ More episodes every week on YouTube, Apple Podcasts, Spotify, and wherever you get your audio fix.