In this live episode, Shawn Soole sits down with renowned bartender, writer, and innovator Jeffrey Morgenthaler for a candid conversation covering everything from creative process and mental health to cocktail culture and sustainability.
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Jeffrey’s approach to R&D: learning from failures and practical experimentation
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The balance between honoring classic drinks and creating original cocktails
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How to batch serve without losing quality, and tips on mint syrup preservation
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The importance of "fun" in bars—even Long Island Iced Teas deserve respect
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How to navigate pricing, the non-alcoholic cocktail scene, and avoid burnout mpvieira.github.io+3podcasters.spotify.com+3youtube.com+3 (https://podcasters.spotify.com/pod/show/andrew-roy-online/episodes/17-Dr--Henry-Roediger-Why-Everything-You-Know-About-Learning-Is-Wrong--And-What-Actually-Works-e345aaf?utm_source=chatgpt.com) youtube.com (https://www.youtube.com/watch?v=L-mcCzkMydo&utm_source=chatgpt.com) flavorsunknown.com (https://flavorsunknown.com/feed/podcast/?utm_source=chatgpt.com)
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00:00:50 – The journey of sharing knowledge through writing and how it informs practice
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00:06:48 – Learning from mistakes and refining cocktail craft
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00:12:37 – The design process: tasting, memory, and development
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00:21:39 – Mentorship, evolving bartender culture, and leadership
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00:29:39 – Industry trends: non-alcoholic cocktails, pricing, and innovation
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00:35:42 – Cocktail prep hacks: batching, mint syrup fixes, and more
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00:48:32 – Resilience, creativity, and why bars need a sense of fun
Bartenders, bar managers, writers, hospitality leaders, or anyone seeking thoughtful insights on craftsmanship, balance, and keeping your spark alive behind the stick.
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