New Episodes Every Friday

Videos

Jan. 12, 2021

Post Shift Shot #120 - Drink Brands and TikTok in 2021

Wanted to talk about TiKTok and drinks brands in 2021, this is a growing platform with huge possibilities to make great inroads to a new demographic. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed…

View more
Jan. 5, 2021

Post Shift Shot #119 - 5 Social Media Pointers for Bars and Restaurants

This came out of a comment on Instagram from a follower wanted to do a 5 list for social media of bars and restaurants. Here are my top 5 things you need to do to stay ahead of the curve in 2021. Share a dram with the hospitality industry’s top…

View more
Jan. 4, 2021

Post Shift Podcast LIVE! #104 with Jennifer Massolo

Amazing episode from Jennifer Massolo from Liquid Projects based out of Miami, we chat about her journey of always being ahead of the game when it comes to drinks trends over the last 20 years. She has been at the forefront of pushing craft spirits into the limelight not just…

View more
Jan. 4, 2021

Post Shift Podcast LIVE! #103 with Christopher Menning, Gastronomer Lifestyle

Had an amazing chat with food and drinks entrepreneur from Gastronomer Lifestyle and On the Back Bar Podcast, loved chatting about small city cocktail culture, the big move to Bangkok and his love for the industry as whole. Share a dram with the hospitality industry’s top global talents: bartenders, venue…

View more
Jan. 1, 2021

Post Shift Podcast #102 - Success

The final piece of the Focus Patience Success series, we delve into what it means to have success, the definition of success and always being happy with the little wins. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has…

View more
Dec. 29, 2020

Post Shift Shot #118 - 5 Things Every Young Bartender Should Know

We are rolling into 2021 and I have been doing a lot of Top 5 lists so I thought I would tackle the 5 things every young bartender getting into this game should know and do. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers…

View more
Dec. 28, 2020

Esquimalt Wine Co. Solid Gold Negroni - 45 Style

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Esquimalt Wine Co. Martini Tutorial

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Rootside Gin & Tonic - Instagram Square

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Esquimalt Wine Co. Martini - 45 Style

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Rootside Gin & Tonic Tutorial

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry's top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Esquimalt Wine Co. Sold Gold Negroni - Instagram Square

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Rootside Gin & Tonic - 45 Style

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Esquimalt Wine Co. Martini - Instagram Square

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 28, 2020

Esquimalt Wine Co. Solid Gold Negroni Tutorial

Esquimalt Wine Co. Media Marketing Project We created 9 differently styled videos from 3 cocktails for use on social and online marketing. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now,…

View more
Dec. 26, 2020

Post Shift Podcast #101 - Patience

This is the second episode of my three part mantra of Focus, PATIENCE, Success. I have talked about this over and over again but this one delves into how to have patience and mitigate when you are feeling like you don't. Share a dram with the hospitality industry's top global…

View more
Dec. 23, 2020

BC Liquor Stores 100th Anniversary with Campari Negroni

Campari Canada asked me to make a Negroni for BC Liquor Stores 100th Anniversary. Share a dram with the hospitality industry’s top global talents: bartenders, venue owners, distillers and industry aficionados. Shawn Soole has lived, breathed, and imbibed hospitality for decades. Now, he delves into the advice, opinions, and provocative…

View more
Dec. 22, 2020

Post Shift Shot #117 - 5 Things Every Drinks Business Should Do for 2021

It's almost the end of 2020, a rough year for most of the restaurant industry but a bumper year for many distilleries, wineries and breweries but how can you continue to build on this success. Here are the top 5 points from Kristoff, myself and the Acclamation Marketing and Media…

View more
Dec. 18, 2020

Post Shift Podcast #100 - Focus

This is a three part series on something that I want you to take to heart for 2021. 2020 has been good and bad all year but planning now for 2021 is super important. This is FOCUS, part of my Focus, Patience, Success mantra for 2021. Share a dram with…

View more
Dec. 15, 2020

Post Shift Shot #116 - 5 Things Every Restaurant Owner or Manager Should Know Daily

I wanted to tackle this one because as we continue to face lock downs, decreased revenue and more; the research and development into our businesses minute details. Here is my list of 5 things a owner or manager of a restaurant or bar should know daily. Share a dram with…

View more
Dec. 8, 2020

Post Shift Shot #115 - Upselling Revisited

With the drop in guests over the last few weeks, I have been harping on the need to track and push per head spend and the education of training. This is something that is rarely looked at as closely as it should be, a higher per head spend means you…

View more
Dec. 8, 2020

Post Shift Podcast LIVE! #99 with H. Joseph Ehrmann

A great chat with H from Elixir SF and so many more things, we get down to the driver of buying a 150 year old bar in 2003 and how he continues to leverage and build on the Elixir brand in San Francisco and further afield. Share a dram with…

View more
Dec. 1, 2020

Post Shift Shot #114 - 10 things to Reflect On on my 40th Birthday

I taped this last week on my 40th birthday, thought I would get the top ten things I reflect on, on this milestone. 1. You have time, you aren’t that old 2. Find someone that accepts you but doesn’t try to understand you 3. Work hard when you are young…

View more
Nov. 26, 2020

Post Shift Podcast LIVE! #98 with Ian Burrell of Equiano Rum

I chat to The Rum Ambassador and one of the team behind Equiano Rum, the latest rum to hit the market. We chat rum, launching a brand during covid and long term plans for the first Afro-Caribbean Rum on the world stage. Share a dram with the hospitality industry’s top…

View more